What is Mantle Skincare?

The skincare brand Mantle has quickly become a prominent player in the market for CBD skincare products in Sweden. Through smart marketing and a strong presence on social media, they have managed to create a loyal customer base and a strong brand.

Why am I (Christopher) writing a post about a company that might seem like a competitor? The answer is simple. I want to commend Mantle for the PR work they have done to reduce the stigma around the word CBD. It is also important to know what distinguishes different parts of the cannabis plant before making a purchase decision.

Mantle focuses on using natural and beneficial ingredients, particularly emphasizing Cannabis Sativa Leaf Extract. But what does this ingredient actually mean, and how does it differ from true cannabidiol (CBD) and cannabigerol (CBG)?

Mantle uses Cannabis Sativa Leaf Extract in its products, which is an ingredient derived from the leaves of the hemp or cannabis plant. This extract contains a variety of compounds that can be beneficial for the skin, such as vitamins, minerals, antioxidants, and other nutrients. It is important to note that Cannabis Sativa Leaf Extract is not the same as CBD. While the extract may contain small amounts of various cannabinoids, including CBD, the concentrations are often much lower than in products specifically designed to deliver higher doses of CBD.

True cannabidiol (CBD) is a specific cannabinoid that has been shown to have several potential health benefits, including anti-inflammatory and antioxidant properties. CBD is usually extracted from the flowers and leaves of the hemp or cannabis plant, where the concentrations are highest. Due to its specific action on the body's endocannabinoid system, CBD is often used in products aimed at treating specific inflammatory conditions of the skin.

Cannabigerol (CBG) is another cannabinoid that has gained attention for its potential benefits. CBG is known as the "mother cannabinoid" because other cannabinoids, including CBD and THC, are synthesized from its acidic form, CBGA. CBG has been shown to have antibacterial, anti-inflammatory, and antioxidant properties. Like CBD, CBG can be very beneficial for the skin, especially for soothing irritation and reducing redness.

Mantle has successfully marketed its products in a way that appeals to a wide audience by highlighting the natural benefits of Cannabis Sativa Leaf Extract. They use a sophisticated and modern aesthetic that attracts conscious consumers. Through strong marketing combined with attractive packaging and a robust digital presence, Mantle has created a brand that exudes luxury.

Understanding the difference between Cannabis Sativa Leaf Extract and true CBD or CBG is important. While the leaf extract can offer some benefits, it is the higher concentrations of specific cannabinoids like CBD and CBG that have the most significant therapeutic effects.

By capitalizing on the trend of natural and cannabinoid-based skincare, Mantle has contributed to raising awareness and acceptance of cannabis in the beauty industry. Their success is a testament to how the power of effective marketing and good capital procurement can build a successful business.

Thank you for increasing awareness of cannabis in skincare!

Read more about the difference between Cannabis Sativa Leaf Extract and true CBD and CBG here!